Brand building for small and medium organisations
June 13, 2008 12:48 pm Brand managementIn the competitive environment in India, all the small, medium or big companies are required to compete with each other without any level playing. Big companies have money power and influence. They are able to engage professional PR and Advertisement agencies at huge cost for building their brand.
Small and Medium companies (popularly known as SMEs) are in a disadvantageous position. I have been brooding over this matter for the past four or five years. I have even consulted CII and FICCI experts. I am planning to organise an exclusive National Seminar for SMEs on this theme of ‘brand building’, if the industry organisations support.
My friend Palin has brought out this issue in his bog, suggesting five simple methods without going to professionals.
He has talked about (1) designing professional logo, stationery, etc (2) not using yahoo or gmail ids for companies, (3) phone courtesy by employees, (4) smartness in dress and (5) Using the internet capabilities like blog, youtube, etc. All the suggestions are cost effective and can be practised at ease.
Presently, in India, SMEs face lot of challenges like quality in production, finance, marketing, etc. In addition, major companies and Government exploit these SMEs by delaying their payment.
Currently, SME segment is growing fast in India. Their contribution to GDP and employment are very high, when compared to major industries. Though, there are lot of figures available, definitely they contribute a minimum of one third of the GDP and more than 60 percent of the employment.
If the Industry organisations agree, Prime Point Foundation can help them to design a suitable model for ‘brand building’ of SMEs