Pitching of PR accounts

June 11, 2008 5:44 pm prpoint PR Agencies

Whenever PR Agencies pitch an account with clients, they always talk about media relations only.  they explain as to how they can help the clients for media visibility.  Palin in his blog has brought out the various items that are presented in the PR pitch.  Please read the following link
http://www.indiaprblog.com/2008/06/what-do-you-present-in-an-initial-pitch-presentation.html

My concern is why Public Relations is to be confined only to media relations.  Almost all the PR Agencies feel comfortable in handling media relations.  Now PR is moving towards stakeholders perception.  PR strategies need to be worked out for a long term benefit of the client. PR need to be integrated with HR and Marketing.

Now a time has come for the PR Agencies to include the other strategies like HR branding, internal communication, investor communication, Marketing communication, social media,  liaison/networking, etc.  Unless PR Agencies include such varieties, clients also will not be able to understand the concept fully.

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